Many first time sellers have one thing in common –
they fail. Many of them fail time and time again,
never understanding what is going wrong. They do
hours of research looking for the perfect item to sell,
get the auction set up, and wait for the bidding to
begin. Hours go by and no bids are placed. Days go
by, and there are still no bids – or there are very low
bids. Finally the auction ends, and it turns out to be
a total failure. Considering the huge number of sellers
who run eBay auctions, there are specific things you
must do, and specific things you must not do if you
are to be successful.

There are many reasons why auctions fail. The most
common reason is that the item is not in high
demand. This problem can be avoided by doing the
necessary research to determine which items sell
well, and which items should be avoided. This
research takes a great deal of time – but in the end,
you will find that it is time well spent.

Another reason for eBay failure is pricing. No matter
what your reserve price is, your opening bid price
should never be more than $50 or so. This is how you
will attract potential bidders to your auction. If you
set that opening bid too high, most people won’t
even click the link to read the description for your
item. Another pricing problem is lack of research.
Before you set your reserve price, you must
determine what the item is really worth, and the price
similar items have sold for in past eBay auctions.

Poorly written descriptions are another cause of
failed auctions. Poor grammar and misspelled words
drive people away. Failing to post a picture of the
item will also keep people from visiting your auction
page. Make sure that your description is well written.
This is essentially your ‘sales copy.’

Shipping prices scare people away from auctions if
they are too high. Find the lowest shipping prices
that you can find, and consider paying for the
shipping yourself if it won’t cut into your profits too
much. Do not charge handling fees.

Offer great ‘customer service’ for all of your auctions,
and ask your buyers to give you feedback. If the
items that you sell are everything that you said they
would be, and you offer great customer service, you
can expect wonderful feedback – and this
feedback will help a great deal in your future auctions.

Sincerely,

-John Kilgallon
Editor, Thunderbids! Online Auctions by Storm!

————————————————
The Definitive Guide To Becoming A Ebay Powerseller! 3
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If you are running an eBay business, you may not
realize that the need for great customer service still
exists – even for online auctions. When a buyer
receives quality customer service from you, they
will potentially do one of two things – or both. They
will give you great feedback, and they may look for
more of your auctions in the future. If you hope to
make a living from eBay, you have to stop thinking
of it as an ‘auction’ and start running it like a
‘business.’

If you owned a brick and mortar business, how
would you treat your customer while they were
standing at your counter, waiting for you to finish
ringing up their order? You would be helpful and
respectful of course! You would do everything that
you could to guarantee that customers return to
your establishment in the future. You would bend
over backwards to make sure that their buying
experience with you was both satisfactory and
enjoyable. Why would you do any less at the
close of one of your eBay auctions?

First, act quickly at the close of your auctions.
Contact the winner, and congratulate them. Describe
the item they have won and how the item will be
shipped – even if this information is already part of
the description for the auction. Remind them of their
winning bid amount, and give them payment options
and instructions. Let them know when the item will
be shipped.

Close your email by thanking them for participating
in your auction. You might even take this opportunity
to tell them about other open auctions that you have
as well. Think of this contact with the winner as a
conversation that you are having with a customer
who is standing at your counter in that imaginary
brick and mortar store.

Once the payment and shipping details have been
taken care of, contact your buyer again. Let them
know when the item was shipped – the exact date
and time – and when it is expected to arrive on their
end. During this contact, let them know that if they
have any problems or questions, that they should
contact you through the eBay site. If they do
contact you in the future, make sure that you
answer promptly, and that you do all that you can
to make them happy with their purchase – even if
it means issuing a refund.

Yes. You should be open to issuing refunds,
depending on what the item is. Furthermore, you
should issue refunds promptly. Of course, it is
reasonable to expect the buyer to return the item to
you, at your expense, before the refund is issued –
but once you receive the item, issue the refund
promptly. This is just good business!

Sincerely,

-John Kilgallon
Editor, Thunderbids! Online Auctions by Storm!

————————————————
The Definitive Guide To Becoming A Ebay Powerseller! 3
months RISK FREE! Don’t wait - Get the info today!
————————————————